Thursday, December 10, 2009


Cardigan: Colours of the world, shirt: Primark, skirt: selfmade, tights: Ergee, socks: bought on the Amphi Festival, boots: thirfted

I was in a mood for braids today and somehow that took a life of its own and developed into a type a schoolgirl look with overknee argyle skull socks and pleated skirt. Well, I liked it and left the house with it. Somehow looking cute counteracts the rainiy and grey weather outside at least a little bit!

Yesterday evening I read an very interesting article by Nevertoomuchglitter. She wrote:

"As many of you may be aware, the US Federal Trade Commission (FTC) has new mandatory guidelines (laws?) for bloggers who review products. As I understand, the gist of it is that bloggers must disclose if they are compensated, etc. for the review. Failure to disclose may result in penalties. Presumably this is to protect consumers from unethical bloggers who will offer favorable reviews for free product or payment. But what about all the blatantly false advertising that goes on in the cosmetic world? You won’t have to look hard to find dozens of visual lies, inflated product claims and outright lies in health and beauty advertising. Shouldn’t the FTC be out policing that?" see original article

I totally agree. Although I know that blogger reviews on products they get for free may be biased and I see the point on interveening before the whole blogger review thing gets out of hand, I see the advertisement industry as much more problematic.

Why do they have to make skinny models even thinner? Why does every ad for mascara have to include false lashes or heavily retouched lashes? How are we as the consumers supposed to judge a product if the whole representation we get to see is blatantly false?
I can understand that some pictures need retouching (pimples, dark shadows in pleats) but if the product or its results you want to represent is altered, you should commit to note that on the ad. No matter if the changes are visible or very small, just a disclaimer "picture digitally altered" would be only fair to the consumer and recipient.

What do you think?

1 comment:

paisleystern said...

I totally agree with you. A disclaimer on photoshopped photos would expose the deceitfulness of the fashion and beauty industry. A similar thing has been enforced by law in france, where every non-french advertising slogan has to be translated and printed somewhere on the ad (usually you find it at the bottom, indicated by an asterisk).